Week Four: Activity #2

Magazine front cover: Muscle and Fitness

Media language: Bold image of Arnold S. (a regognizable celebrity) in a masuline pose, phrases "T3:Arnold Exclusive", "Get Lean in Less Time", and "20 Inch Arms in Three Big Moves" in large font to appeal to a target audience of males who want to look muscular, bright attention-grabbing colors

Institution: Front cover of a magazine

Genre: Men's fitness magazine

Representation: Represents males and views of masculinity in today's society.

Audience: Probably 20-40 year old males that are interested in body-image and being fit, people who want easy results (20 inch arms in three big moves, get lean in less time, seven exercises that are robbing your of results), probably lowe-middle class

Ideologies and Values: This magazine represents values of looking fit and masculine. It makes the target audience think that they can easily obtain this ideal of masculinity.

Narrative: The cover of a magazine is representive of the values of male physical appearance in our culture.

The cover of the magazine makes me think that this is a "tough guy." Based upon this image, is difficult to think of him as the governor of California. The main purpose of this magazine is to sell magazines to men in a certain age range that want to look a certain way. I think that the values of personal appearance are exmemplified. The magazine is definitely missing the value "hard work pays off" because it makes the reader think that they can acheive certain standards through simple and easy means.



Magazine front cover: Esquire

Media language: Arnold S. posing charismatically in a suit and tie, variety of story subjects in bold print (Phil Spectre speaks, Arnold the next governor of California, American music, New fiction by Author Miller, Dubios achievement of science), image of an attractive female lifting her shirt

Institution: Front cover of magazine

Genre: Men's magazine

Representation: Represents males who are educated and interested in popular culture and the arts

Audience: Middle-upper class males, educated, age range 30-50

Ideologies and values: This magazine probably values knowledge about popular culture, art, and current events. It values being informed, educated, and interested in women.

Narrative: The cover of a magazine is representative in men's interest, particularly related to culture and the arts

The person on the cover of the magazine looks charismatic and, of course, I recognize the celebrity. He is pointing forward, in a political pose a la Uncle Sam, which makes the audience feel that he is engaging with them. The main purpose of this magazine is to sell magazines to men who are interested in the content and want to be informed/entertained. Values of being rich and famous are represented in this magazine, as well as being educated and interested in the arts. Female values are omitted, you can definately tell that this magazine is geared toward men-even without the title.